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Hiring for design leadership, or exploring AI in production? Send a few lines and I will reply shortly.

E-mail

elderlan.design@gmail.com

Phone

+44 07884 015817

Address

London, United Kingdom

What you can expect

Proven at scale

14 years of delivery, from national primetime broadcast to multi-brand consumer portfolios in regulated environments.

Commercially accountable

Work is measured on the outcome behind it, not just the craft: acquisition efficiency, cost removed, systems that keep generating value.

AI with governance

Frontier tools adopted responsibly, with IP risk, disclosure and audience trust treated as part of the brief.

Teams that last

Operating systems, documentation and people development designed so the capability stays when the project ends.

FAQ

Common questions

Quick answers about how I work, from AI governance to team leadership. Anything else, get in touch below.

Contact me

What kind of roles and projects are you looking for?
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Design leadership roles and selected collaborations where AI production, tooling and team development meet. I work best where design is expected to deliver commercially, not just decorate.

How do you bring AI into production safely?
icon

Governance is treated as part of the creative pipeline: IP risk, disclosure, audience trust and vendor terms are assessed before a model touches the brand, and every output is finished with traditional craft.

Do you still do hands-on work?
icon

Yes. Creative direction always sits on top of working craft: 3D, motion, VFX and AI-assisted development, most recently building production tools that were adopted beyond my own team.

How do you develop the people on your team?
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Structured R&D time, measurable objectives and deliberate progression: generalists grown into titled specialists, and specialists into leads. Capability is built to outlast any single project.

Where are you based?
icon

London, working with teams globally. I have led delivery across UK, US, Irish, Spanish and Brazilian markets, in person and remotely.

FAQ

Common questions

Quick answers about how I work, from AI governance to team leadership. Anything else, get in touch below.

Contact me

What kind of roles and projects are you looking for?
icon

Design leadership roles and selected collaborations where AI production, tooling and team development meet. I work best where design is expected to deliver commercially, not just decorate.

How do you bring AI into production safely?
icon

Governance is treated as part of the creative pipeline: IP risk, disclosure, audience trust and vendor terms are assessed before a model touches the brand, and every output is finished with traditional craft.

Do you still do hands-on work?
icon

Yes. Creative direction always sits on top of working craft: 3D, motion, VFX and AI-assisted development, most recently building production tools that were adopted beyond my own team.

How do you develop the people on your team?
icon

Structured R&D time, measurable objectives and deliberate progression: generalists grown into titled specialists, and specialists into leads. Capability is built to outlast any single project.

Where are you based?
icon

London, working with teams globally. I have led delivery across UK, US, Irish, Spanish and Brazilian markets, in person and remotely.

FAQ

Common questions

Quick answers about how I work, from AI governance to team leadership. Anything else, get in touch below.

Contact me

What kind of roles and projects are you looking for?
icon

Design leadership roles and selected collaborations where AI production, tooling and team development meet. I work best where design is expected to deliver commercially, not just decorate.

How do you bring AI into production safely?
icon

Governance is treated as part of the creative pipeline: IP risk, disclosure, audience trust and vendor terms are assessed before a model touches the brand, and every output is finished with traditional craft.

Do you still do hands-on work?
icon

Yes. Creative direction always sits on top of working craft: 3D, motion, VFX and AI-assisted development, most recently building production tools that were adopted beyond my own team.

How do you develop the people on your team?
icon

Structured R&D time, measurable objectives and deliberate progression: generalists grown into titled specialists, and specialists into leads. Capability is built to outlast any single project.

Where are you based?
icon

London, working with teams globally. I have led delivery across UK, US, Irish, Spanish and Brazilian markets, in person and remotely.