Design leadership for the AI era
Design leadership for the AI era
Design leadership for the AI era
How I work
I build work that keeps working after launch.
Design leadership is judged on what ships. Here is what that looks like in numbers.
Brands touched globally across 14 years of design, broadcast and digital work.
Brands touched globally across 14 years of design, broadcast and digital work.
Brands touched globally across 14 years of design, broadcast and digital work.
R&D initiatives converted into production systems, live for over 6 months, in AI design workflows and tools.
R&D initiatives converted into production systems, live for over 6 months, in AI design workflows and tools.
R&D initiatives converted into production systems, live for over 6 months, in AI design workflows and tools.
Hours of tracked creative production delivered in a single year by a 4-person specialist team, running on the operating system I designed.
Hours of tracked creative production delivered in a single year by a 4-person specialist team, running on the operating system I designed.
Hours of tracked creative production delivered in a single year by a 4-person specialist team, running on the operating system I designed.
This is what I bring
01
Creative Direction
Brand motion systems and campaign creative for multi-brand consumer portfolios, directed from concept to delivery and measured on the commercial outcome.
01
Creative Direction
Brand motion systems and campaign creative for multi-brand consumer portfolios, directed from concept to delivery and measured on the commercial outcome.
01
Creative Direction
Brand motion systems and campaign creative for multi-brand consumer portfolios, directed from concept to delivery and measured on the commercial outcome.
02
AI Production Pipelines
Generative AI brought into production responsibly, with governance built into the pipeline: hybrid workflows where AI earns its place and traditional craft finishes the work.
02
AI Production Pipelines
Generative AI brought into production responsibly, with governance built into the pipeline: hybrid workflows where AI earns its place and traditional craft finishes the work.
02
AI Production Pipelines
Generative AI brought into production responsibly, with governance built into the pipeline: hybrid workflows where AI earns its place and traditional craft finishes the work.
03
Design Tooling and Systems
Build or buy, decided on commercial grounds. Where existing tools serve the pipeline, I integrate and extend them. Where a gap costs the team time or money, I build: proprietary editors, open source plugins and templated systems.
03
Design Tooling and Systems
Build or buy, decided on commercial grounds. Where existing tools serve the pipeline, I integrate and extend them. Where a gap costs the team time or money, I build: proprietary editors, open source plugins and templated systems.
03
Design Tooling and Systems
Build or buy, decided on commercial grounds. Where existing tools serve the pipeline, I integrate and extend them. Where a gap costs the team time or money, I build: proprietary editors, open source plugins and templated systems.
04
3D and Motion
14 years of broadcast-grade 3D, VFX and motion design, from national primetime television to global brand launches, in Cinema 4D, Houdini, Blender and Redshift.
04
3D and Motion
14 years of broadcast-grade 3D, VFX and motion design, from national primetime television to global brand launches, in Cinema 4D, Houdini, Blender and Redshift.
04
3D and Motion
14 years of broadcast-grade 3D, VFX and motion design, from national primetime television to global brand launches, in Cinema 4D, Houdini, Blender and Redshift.
05
Team Development
Designers grown into recognised specialists and leads, through structured R&D programmes, measurable objectives and coaching built into the day-to-day.
05
Team Development
Designers grown into recognised specialists and leads, through structured R&D programmes, measurable objectives and coaching built into the day-to-day.
05
Team Development
Designers grown into recognised specialists and leads, through structured R&D programmes, measurable objectives and coaching built into the day-to-day.
Case studies
Selected case studies
Case studies in AI production, tooling, brand systems and team leadership. Each one covers the situation, the approach and the outcome.
Let's build what's next.
I bring creative direction, AI production and team leadership to organisations that need design to deliver commercially.
Where craft meets systems: 14 years of design, broadcast and AI production.
I lead design teams that build as well as they craft, now focused on bringing generative AI into production responsibly.
Playground
Playground
Videos, experiments and short articles: look-dev tests, procedural systems and AI-assisted workflows, posted as they happen.
FAQ
Common questions
Quick answers about how I work, from AI governance to team leadership. Anything else, get in touch below.
Design leadership roles and selected collaborations where AI production, tooling and team development meet. I work best where design is expected to deliver commercially, not just decorate.
Governance is treated as part of the creative pipeline: IP risk, disclosure, audience trust and vendor terms are assessed before a model touches the brand, and every output is finished with traditional craft.
Yes. Creative direction always sits on top of working craft: 3D, motion, VFX and AI-assisted development, most recently building production tools that were adopted beyond my own team.
Structured R&D time, measurable objectives and deliberate progression: generalists grown into titled specialists, and specialists into leads. Capability is built to outlast any single project.
London, working with teams globally. I have led delivery across UK, US, Irish, Spanish and Brazilian markets, in person and remotely.
FAQ
Common questions
Quick answers about how I work, from AI governance to team leadership. Anything else, get in touch below.
Design leadership roles and selected collaborations where AI production, tooling and team development meet. I work best where design is expected to deliver commercially, not just decorate.
Governance is treated as part of the creative pipeline: IP risk, disclosure, audience trust and vendor terms are assessed before a model touches the brand, and every output is finished with traditional craft.
Yes. Creative direction always sits on top of working craft: 3D, motion, VFX and AI-assisted development, most recently building production tools that were adopted beyond my own team.
Structured R&D time, measurable objectives and deliberate progression: generalists grown into titled specialists, and specialists into leads. Capability is built to outlast any single project.
London, working with teams globally. I have led delivery across UK, US, Irish, Spanish and Brazilian markets, in person and remotely.
FAQ
Common questions
Quick answers about how I work, from AI governance to team leadership. Anything else, get in touch below.
Design leadership roles and selected collaborations where AI production, tooling and team development meet. I work best where design is expected to deliver commercially, not just decorate.
Governance is treated as part of the creative pipeline: IP risk, disclosure, audience trust and vendor terms are assessed before a model touches the brand, and every output is finished with traditional craft.
Yes. Creative direction always sits on top of working craft: 3D, motion, VFX and AI-assisted development, most recently building production tools that were adopted beyond my own team.
Structured R&D time, measurable objectives and deliberate progression: generalists grown into titled specialists, and specialists into leads. Capability is built to outlast any single project.
London, working with teams globally. I have led delivery across UK, US, Irish, Spanish and Brazilian markets, in person and remotely.